Case Study: Legal & General achieves real-time customer engagement with Tealium

Legal & General Transforms Customer Engagement Through Real-Time Data and Insight

Legal & General, the UK financial services provider serving 12.8 million customers, needed a way to better engage people with complex products like life insurance and pensions. With fragmented data systems and slow manual processes, it struggled to understand customers in real time and respond at the moments that mattered most.

Tealium helped Legal & General implement a real-time CDP integrated with Snowflake, enabling unified data orchestration and faster activation. The result was measurable impact across key use cases: abandoned-application interventions increased call-to-lead conversion by 54%, personalized guidance boosted conversion by 15%, and improved lifetime value modeling helped optimize marketing investment and ROI.

Legal & General

Gareth Jones

Senior Product Developer (Marketing Technology)