Case Study: Leading Healthcare Organization achieves HIPAA-compliant analytics and real-time visitor insights with Tealium

Leading Healthcare Organization Implementing HIPAA-Compliant Data Collection and Analytics

Leading Healthcare Organization faced a major analytics gap after new OCR guidance in 2022 made common tools like Meta Pixel and Google Analytics non-compliant with HIPAA. To restore visibility into visitor behavior while protecting patient privacy, the organization turned to Tealium and its Event Data Framework for a HIPAA-compliant data collection and analytics approach.

Tealium implemented a unified solution that enabled compliant visitor tracking, real-time analytics, and streamlined workflows backed by a Business Associate Agreement. The organization regained insights into traffic sources, device usage, new vs. returning visitors, and campaign performance, allowing data-driven decisions at the point of collection while maintaining HIPAA compliance and reducing the need for separate tools.