Case Study: JobCloud achieves personalised AI-driven user journeys with Tealium AudienceStream

JobCloud harnesses the power of AI for personalised user journeys using Tealium

JobCloud, the leading digital company for the Swiss job market behind jobs.ch and jobup.ch, wanted to rethink how it collects, manages, and activates first-party data to create more personalized experiences for jobseekers and recruiters. To do that, JobCloud chose Tealium and its AudienceStream CDP to build a 360-degree view of users, improve tracking, and support stronger consent, privacy, and data governance.

With Tealium AudienceStream, JobCloud centralized events and audience creation, enabling standardized tracking across platforms, better funnel visibility, and segmentation that powers tailored AI journeys for both B2B and B2C users. The result was the launch of two AI projects: AI-generated job descriptions for recruiters and application support for jobseekers, with JobCloud also gaining the ability to monitor usage, success rates, monetary impact, and usability issues.

JobCloud

Aneliya Filatova

Product Manager