Case Study: JewelScent achieves rapid revenue growth and 20-minute tag deployments with Tealium iQ

JewelScent Rings Up Fast Revenue with Tealium iQ

JewelScent, a fast‑growing maker of scented candles, soaps and bath products that includes a hidden jewel in each item, was outpacing its marketing operations: rapid customer acquisition and social growth required frequent third‑party vendor tags, but deployments depended on engineering, slowing launches and limiting revenue opportunities.

The company implemented Tealium iQ to manage 25–50 tags across web and mobile, giving marketers self‑service control and the ability to deploy tags in about 20 minutes instead of two weeks. The change saved 80+ engineering hours in three months, boosted e‑commerce marketing productivity by up to 50%, delivered ROI in under six months, and supported faster campaign launches that helped drive revenue growth.

JewelScent

Andrew Gambino

Director of Data