Case Study: Aller Media Sweden achieves a breakthrough in digital publishing with Tealium

Investing in First-Party Data enabled Aller Media Sweden to achieve a ‘breakthrough in digital publishing’

Aller Media Sweden, founded in 1873, is a major female-focused magazine publisher in the Nordics with 18 brands (including Elle, Femina and Residence) reaching 3million women annually. Faced with rapid online readership growth and declining print revenues, the publisher needed to consolidate disparate customer data into a single view to better understand reader behaviour and convert print readers into digital subscribers.

Aller implemented Tealium AudienceStream CDP, cleaning and unifying data (deduplication, tagging and segmentation) and enriching more than 200,000 customer profiles with onsite behavioural data. The CDP enabled more targeted, personalized communications, reduced reliance on third‑party cookies and created a clear roadmap to boost online content consumption and subscriptions.

Aller Media

Fabian Östling

Head of Martech