Case Study: Intrepid Group achieves efficient, personalized marketing and 106% increase in web enquiries with Tealium AudienceStream

Intrepid Group - Customer Case Study

Intrepid Group, the world’s largest provider of adventure travel experiences, faced fragmented data across brands, channels and third‑party partners that made personalisation and efficient marketing difficult — especially given bookings direct and via agents and many customer touchpoints. The Melbourne‑based company needed a way to unify visitor identity, reduce wasted ad spend and deliver more relevant digital experiences between booking and travel.

Intrepid implemented Tealium AudienceStream (built on its existing Tealium iQ setup) in about six weeks, using audience suppression for travel agents and recent bookers to cut wasted ad impressions and free budget for better campaigns. The CDP improved segmentation, personalised messaging and data control, and within two years lifted new web visitor share by 26% and web enquiries by 106%, while enabling further personalization, automation and attribution work.

Intrepid Group

Drew Martinez

Chief Marketing Officer