Case Study: Income Insurance cuts CPA 40% and grows online revenue 452% with Tealium CDP

Income Insurance Limited forges the future of insurance CX with Tealium CDP

Income Insurance Limited, one of Singapore’s largest composite insurers with over 1.7 million customers, faced fragmented customer and prospect data across online, offline and third‑party agent channels. To remain competitive and compliant it needed a privacy‑first, consolidated customer data foundation to deliver real‑time, customer‑centric experiences.

Income partnered with Merkle for strategy and Tealium for a vendor‑neutral CDP to unify data into 360° customer profiles, enable real‑time activation and scale AI‑driven personalization. The initiative cut cost‑per‑acquisition by 40%, lifted click‑through rates by 92%, increased early online renewals (car 44%→72%, motorcycle 52%→68%), nearly doubled campaigns (17→30) and drove a 452% YoY rise in online‑generated revenue.

Income

Anny Huang

Vice President & Head of Digital Growth