Case Study: Jysk Fynske Medier achieves 4x ROI and a unified first-party customer view with Tealium AudienceStream CDP

How the Swiss Army knife of data management tackles third-party data loss

Jysk Fynske Medier (JFM), Denmark’s second-largest news publisher with 75+ newspapers and over 140 websites, faced a threat to audience sales from new third‑party data regulations and Intelligent Tracking Prevention. Its legacy DMP couldn’t deliver a single customer view, complicated tagging across sites, and wasn’t vendor‑neutral, so the business needed a simpler way to collect and analyse first‑party data across its portfolio.

JFM implemented Tealium AudienceStream CDP and iQ Tag Management with ongoing support to build a holistic, first‑party customer view, enable ID management and email‑based IDs, move heavy processing server‑side, and power personalised recommendations and editorial insight. The result was more targeted advertising and personalised experiences, faster site performance and streamlined tag management — delivering improved ad performance and a 4x return on investment.

Jysk Fynske Medier

Dennis Brorsen

Head of Data & Audience