Case Study: PrimeCredit achieves 50% higher mobile response rates with Tealium iQ and AudienceStream

How Tealium iQ Tag Management and AudienceStream CDP advanced PrimeCredit’s digital marketing capabilities

PrimeCredit, a Hong Kong financial services firm with over 40 years in the market, needed to modernize its digital marketing: simplifying tag deployment across multiple vendors to reduce IT dependency, and capturing in-app events to trigger timely marketing automation that would cut mobile application abandonment and boost conversions.

By implementing Tealium iQ Tag Management and AudienceStream CDP, PrimeCredit unified customer data, streamlined tag installs, and built real‑time audience profiles to trigger follow-up communications (e.g., abandoned cash‑advance applications). The result was faster tag deployment, richer customer data across channels, and a more than 50% uplift in mobile response rates for the cash advance product.

PrimeCredit

Eric Fung

Head of Marketing