Case Study: Partenamut achieves a 16.6% average increase in email CTR and a 360° customer view with Tealium's CDP

How Partenamut is achieving a 16.6% average increase in CTR through a single view of the customer

Partenamut, one of Belgium’s largest health, medical, and dental insurers with over a million customers, struggled with fragmented data across multiple platforms that prevented a true 360° view of customers and left marketing unable to target promotions and services effectively.

By making the CDP marketing-led and deepening integration of Tealium (extending Tealium iQ with AudienceStream), Partenamut unified and cleaned its customer data to enable real-time, highly targeted communications and faster test-and-deploy cycles. The initiative improved personalization and agility and delivered a 16.6% average increase in email click-through rate, creating a scalable foundation for long-term marketing strategy.

Partenamut

Kristel De Blezer

Digital Expert