Case Study: Natural Intelligence scales business and unlocks data-driven growth with Tealium

How Natural Intelligence Scales Their Business with AWS and Tealium

Natural Intelligence, founded in 2009 and known for brands like Top10.com and BestMoney, needed an architecture that could turn its xMatch technology and strong organic growth into a scalable competitive advantage. The company faced challenges around processing millions of real-time user interactions, delivering clean data to advertising and analytics partners (including website tags and server-to-server feeds), and supporting rapid, large-scale growth without losing agility.

To address this, Natural Intelligence partnered with AWS and Tealium to build a flexible, scalable stack—leveraging Kubernetes for microservices, S3/Redshift/Neptune for storage, and Kafka/Kinesis for event streaming—while using Tealium’s tag management and API hub for unified data sharing. Procuring Tealium via AWS Marketplace simplified contracts and payments; the result was lower costs, streamlined procurement and operations, improved data quality and integrations, and a stronger customer experience and competitive position.

Natural Intelligence

Eddie Oz

Director of Business Operations