Case Study: Lovepop achieves 2x retargeting audiences and faster time-to-market with Tealium

How Lovepop creates magical moments across new channels and customers with ease

Lovepop, the maker of intricate pop‑up cards on a mission to create a billion magical moments, was expanding into new product lines and channels (Pinterest, Snapchat, TikTok, LinkedIn) and needed a real‑time customer data foundation. Their existing tag management was inconsistent, creating engineering drag and preventing timely, personalized ecommerce and acquisition experiences.

Lovepop deployed Tealium iQ, EventStream and AudienceStream to unify tag and API data, build real‑time customer profiles, and activate audiences across channels. The marketing team can now self‑serve integrations (vendor setup cut from hours to about 20 minutes), engineering time was reclaimed, retargeting audiences doubled, and higher‑quality first‑party data improved targeting, reporting and new campaign revenue.

Lovepop

Brendan Shea

Senior Director of Engineering