Case Study: Colruyt Group achieves faster implementations, lower costs and unified customer data with Tealium iQ

How Colruyt Group and MultiMinds used Tealium to build the foundation for new and future data applications

Colruyt Group, one of Belgium’s largest retail holding companies with a portfolio of 12 brands, needed a faster, vendor‑neutral way to scale analytics across diverse digital touchpoints. After a two‑year Google Analytics rollout and platform changes that risked more delay and vendor lock‑in, the team sought a tag management solution to speed website updates, strengthen governance and enable future data‑driven products.

Partnering with MultiMinds to deploy Tealium iQ, Colruyt cut implementation time roughly in half, reduced costs and lowered developer effort for site changes. The solution unified customer data across brands, improved data quality and privacy compliance, enabled personalization, A/B testing and integration with data lakes, and delivered immediate ROI while building a foundation for new analytics and cross‑channel experiences.

Colruyt Group

Devid Dekegel

Head of Digital Analytics