Case Study: Cambia Health Solutions achieves a HIPAA-compliant, corporation-wide customer data foundation with Tealium

How Cambia built a secure, corporation-wide data foundation across all their properties

Cambia Health Solutions, a total health company with a family of more than 20 brands, needed a secure way to unify customer data and map digital journeys across its properties. The team struggled to stitch identities together without exposing protected health information (PHI), found vendors unwilling to sign BAAs, and spent excessive analyst time on manual, time-consuming data work.

By deploying Tealium EventStream in a Tealium Private Cloud, Cambia can strip or anonymize PHI before data leaves their environment, sign a BAA, and centrally control data flows without developer intervention. The solution enabled corporation-wide customer stitching, stopped PHI from reaching third-party analytics, ensured HIPAA compliance, and improved analytics and customer experience capabilities while freeing analyst and developer resources.

Cambia Health Solutions

Bob Harris

Director, Market and Consumer Insights