Case Study: HARMAN achieves 100% e-commerce revenue growth and 320x faster tag deployment with Tealium iQ

HARMAN Amplifies E-commerce Success Using Tealium Tag Management

HARMAN, the audio and infotainment company behind brands like JBL and Harman/Kardon, set aggressive new e-commerce and brand-awareness goals but was held back by slow, IT‑dependent tag deployments that could take weeks. The marketing team needed greater agility and control to launch campaigns quickly and avoid missed revenue opportunities.

HARMAN implemented Tealium iQ tag management to create a unified data layer and accelerate vendor integrations, cutting tag deployment from two weeks to about 15 minutes. The change delivered fast ROI (recouped in ~4 months), reduced IT reliance, improved page performance and global tag delivery, and helped double online revenue within a year.

Harman

Jeremy Myers

Manager of Global e-Commerce Analytics at HARMAN