Case Study: Greenstone achieves unified real-time customer data and faster digital engagement with Tealium

Greenstone Builds Better Customer Engagement Across All Digital Touch Points

Greenstone, a direct insurance group that manages multiple online brands (including RSPCA pet insurance, Choosi, Real Insurance and Australian Seniors Insurance Agency), faced a rapid shift from phone-driven to digital leads and needed a way to manage vendor tags across several websites efficiently while creating a single, shared version of customer data for both marketing and IT.

Greenstone implemented Tealium iQ across all sites to build a unified data layer and centralize tag management. The solution sped up site changes, improved collaboration between marketing and IT, reduced page-load overhead, enabled consistent cross-channel customer experiences and faster project delivery, and gave Greenstone consolidated customer profiles without vendor lock-in.

Greenstone

Mark Dawson

Senior manager, digital