Case Study: Global Pharmaceutical Organization achieves real-time HCP lead prioritization and higher conversion with Tealium

Global Pharmaceutical Organization Drives Health Care Provider Leads Based on Real Time Intent

Global Pharmaceutical Organization needed a way to unify healthcare provider and patient data across offline and digital channels so it could better prioritize sales outreach and personalize content in real time. The company turned to Tealium, using AudienceStream and related data collection tools to solve slow, manual data handling, improve privacy and consent management, and support real-time intent scoring for lead prioritization.

Tealium implemented an integrated data solution across 50+ global website properties, stitching together anonymous user activity across technologies and channels and connecting Tealium, CRM, and ERM data securely. The results included improved ROAS, reduced reliance on IT, and a 25% increase in customer conversion rate from enhancing 25+ service chatbot integrations.