Case Study: Global Healthcare Company achieves 143% lift in on-site engagement and 38% lower bounce rates with Tealium

Global Healthcare Company Pioneers Next Generation Engagement

An international pharmaceutical company with nearly 100 global brands needed to simplify a fragmented operating model and deliver timely, personalized omnichannel experiences to healthcare professionals and patients. Inconsistent analytics, multiple agencies and technologies, and the need for centralized governance, better ROAS, and on-demand HCP persona data were blocking growth and efficiency.

They implemented a customer data platform (CDP) to centralize data, enable real-time audiences and personalized activations; pilots targeting HCP personas and a dynamic persona-driven search bar produced rapid gains—email opens rose from 17% to 32%, on-site engagement increased 143%, bounce rate fell 38%, search clicks improved 66%, and pageviews grew 32%. The CDP also reduced integration burden, unlocked 150+ use cases and 30+ prioritized journeys, and improved ROI and operational efficiency.