Case Study: Forever Companies achieves $800K incremental revenue via high-value customer segmentation with Tealium

Forever Companies Gains Competitive Advantage with High Value Customer Segmentation

Forever Companies is a fine-jewelry retailer offering lower-cost alternatives to mined diamonds, including lab-grown stones, and needed to stand out in a market dominated by long-established jeweler giants. Their challenge was to deliver best-in-class customer experiences by identifying high-value customers, understanding preferences, measuring lifetime value, and providing personalized shopping recommendations.

They implemented Tealium CDP to analyze test data, forecast outcomes, and activate high-value audience segments across marketing channels, enabling tailored online experiences and more efficient data-driven campaigns. This targeted personalization and segmentation increased ROAS and drove an incremental $800K in revenue while surfacing actionable insights that improved marketing and merchandising decisions.

Forever Companies

Josh Averbeck

Director of Digital Marketing and eCommerce