Case Study: Fingerhut achieves 450% cart-recovery revenue lift and 9% increase in rebuyer response with Tealium

Fingerhut Thrives in a Disruptive Industry

Fingerhut Brands, the world's largest catalog retailer, faced major disruption as digital transformation and shifting shopper behavior fragmented its digital ecosystem. They needed to consolidate data, build an omnichannel strategy, and deliver consistent, personalized customer journeys to stop customer abandonment and compete more effectively.

By implementing Tealium’s CDP and leveraging first‑party data, Fingerhut unified server‑side data, enabled real‑time 1:1 experiences across channels (including offline touchpoints), and made marketing more agile and testable. The results included a 450% lift in revenue from converting abandoned carts, a 9% incremental increase in rebuyer response rate, and improved engagement and marketing capabilities.

Fingerhut

Ben Thompson

Director, eCommerce Analytics & Tag Management