Case Study: Fingerhut achieves 49% faster checkout page load with Tealium iQ tag management

Fingerhut Boosts Web Site Performance Using Tealium Tag Management

Fingerhut, part of Bluestem Brands, is an online retailer that found its checkout performance deteriorating as the number of third‑party marketing tags on its sites grew. The tag bloat was slowing page loads and risking lost sales, so the company needed a way to streamline tag delivery without losing analytics and marketing functionality.

Fingerhut implemented the Tealium iQ tag management system, using best practices like asynchronous tagging and conditional tag loading to manage tags via a single interface and code snippet. The change reduced unnecessary pixel requests, produced an immediate 49% faster page load through checkout, and drove improved conversions and a better customer experience.

Fingerhut