Case Study: Epson achieves increased email conversion rates and cost savings with Tealium's Universal Data Hub

Epson Sees Increased Email Conversion Rates and Cost Savings with a Universal Data Hub

Seiko Epson Corporation, the world’s largest printer manufacturer, needed a global approach to data and analytics after struggling with an outdated platform, disparate regional systems, no standard measurement framework, and weak data governance. Those issues produced messy, hardcoded tags, siloed audience segments, costly partner-driven segmentation, and fragmented customer experiences that hampered marketing decisions.

Epson replatformed its sites and launched a Global Web Initiative, choosing Tealium’s Universal Data Hub—Tealium iQ tag management and AudienceStream CDP—to standardize data at the source, stitch cross-device behavior to profiles, and enforce governance. Rolled out to 25+ regions, the new framework cut region deployment effort (160 hours down to ~10), enabled in-house segmentation, delivered cost savings and smarter marketing, and produced a 7–8x lift in email conversion rates and a 93% improvement in rollout efficiency.

Epson

Nick Huang

Senior Web Analyst