Case Study: Global Pharmaceutical Company achieves standardized global data and reduces form-tracking from 2 months to 1 day with Tealium iQ & EventStream

Driving Global Data Standards to Better Understand Customers at Scale

A global pharmaceutical company needed to standardize and secure patient and healthcare provider data across more than 600 digital properties. They were hampered by disparate data sources and manual processes that produced inconsistent customer views and poor digital experiences.

By deploying Tealium iQ Tag Management and Tealium EventStream API Hub (integrated with Salesforce Marketing Cloud), the company created a standardized, privacy-compliant data foundation that improved behavioral insights and enabled real-time personalized journeys. As a result, form-fill tracking development time was cut from 2 months to 1 day, and content-consumption data could be used immediately to drive personalized customer outreach.