Case Study: Danone Nutricia achieves 418% ROI and real-time personalization with Tealium CDP

Danone Nutricia Nurtures Lifetime Value through Real-Time Insights with Tealium CDP

Danone Nutricia, a €27bn global health and nutrition company, needed a data‑first, multibrand and multichannel strategy to deliver personalized experiences at scale. The challenge was to unify disparate first‑party data into a 360° single customer view, build signal resilience amid third‑party cookie deprecation, and meet evolving privacy and AI requirements while driving lifetime value across a complex portfolio.

Working with CHEP Network, Danone Nutricia implemented Tealium’s real‑time CDP to stitch data, automate customer journeys, and enable real‑time omnichannel activation (audience suppression, retargeting lapsed samplers and abandoned carts, and new member onboarding). Results included a 418% ROI two years after implementation, attainment of 250% of forecasted revenue, trigger‑based activations accounting for 10% of eCommerce sales and driving 28% eCommerce revenue growth, plus notable brand uplifts — all while improving privacy posture and AI readiness.

Danone Nutricia

Rodrigo Canillas

Director Sales