Case Study: Constant Contact achieves faster marketing agility and boosted trial signups with Tealium iQ (Tealium)

Constant Contact Works Marketing Magic with Tealium Tag Management

Constant Contact, a marketing platform serving over 600,000 small business and nonprofit customers, faced slowing marketing agility because around 100 vendor tags were hard-coded and deployments were tied to engineering releases. The complexity forced marketers to rely on developers, delaying campaigns and analytics work and creating a need for a partner to simplify their marketing technology.

They implemented Tealium iQ tag management to centralize and speed tag deployment across the main site and ~10 secondary sites, giving marketers control to launch and optimize campaigns in hours instead of waiting on engineering. The result: developers were freed for higher priorities, site analytics and testing improved, signups for the 60-day free trial increased, and Tealium’s investment delivered measurable ROI within weeks.

Constant Contact

Michelle Grover

Senior digital analyst