Case Study: Coastal Contacts Inc speeds campaign launches and boosts marketing ROI with Tealium

Coastal.com Brings Digital Marketing ROI into View with Tealium

Coastal.com, a leading online eyewear retailer operating across 11 global sites, struggled with slow, IT‑dependent vendor tag deployments (30–45 days), unreliable tag firing, and siloed data that hindered targeting and campaign performance—putting revenue and tracking at risk.

By implementing Tealium iQ and AudienceStream, Coastal’s marketers gained self‑service tag management, real‑time segmentation, and smoother integrations with partners, cutting campaign launch cycles to about three days (often hours) and restoring reliable retargeting. The changes enabled rapid responses to revenue opportunities—boosting traffic 35% in one campaign, producing a one‑day buy that increased traffic 90% and sales 380%—and delivered measurable gains in campaign performance, retention, and average order value.

Coastal Contacts Inc

Tomomi Chu

Advertising Technology Manager