Case Study: Bupa achieves 30-minute insights, improved conversions and $3M in new revenue with Tealium CDP

Bupa redefines the future of customer-centric healthcare with Tealium CDP

Bupa, a leading multinational healthcare organisation in Australia, aimed to become the world’s most customer‑centric healthcare company but faced fragmented, unwieldy data from many sources and strict regulatory requirements. Delivering real‑time, personalised digital experiences required a technology‑enabled transformation and broad internal buy‑in to govern and operationalise customer data.

Bupa selected Tealium’s CDP, established a data centre of excellence and cross‑functional governance, and rolled out hyper‑personalised omnichannel engagements. The effort cut time to insights from 14 hours to 30 minutes, lifted landing‑page conversions by 1.8% and single‑quote conversions by 3 percentage points, reduced live chat volume by 145,000 messages annually (17.9%), and generated about $3M in new revenue over 12 months.

Bupa

Binnu Verma

Customer Data Platform and Digital Analytics Manager