Case Study: Buffalo Jeans speeds tag deployment and boosts e-commerce productivity with Tealium

Buffalo Jeans Deploys Tealium to Deliver the Perfect-Fit Web Experience

Buffalo David Bitton (Buffalo Jeans), an iconic denim retailer selling via retail, wholesale, and e-commerce, needed to accelerate aggressive online growth and deliver personalized customer experiences. The company faced costly, complex third‑party tag deployments and lacked the data management and audience‑segmentation capabilities required for effective 1:1 marketing.

Buffalo implemented Tealium iQ to centralize tag management and unify its digital marketing stack (including Google Analytics/AdWords, Facebook, Listrak, and Optimizely). Tag deployment time dropped from 4–5 weeks to minutes, e-commerce marketing productivity improved by about 25 hours per month, campaigns like cart abandonment rolled out faster, and the company built a scalable data foundation to drive personalized, revenue‑generating programs.

Buffalo Jeans

Justin Feder

e-commerce analyst