Case Study: MitoQ achieves 200% improvement in D2C profitability with Tealium CDP

Breakthrough cellular technology deserves a breakthrough CDP

MitoQ is a cellular health technology company that delivers mitochondria-targeted supplements via direct-to-consumer digital channels. Its sales process is education-heavy—customers need to understand the science, efficacy and relevance to their health—and the business was challenged by evolving privacy rules and third‑party signal loss that made personalised, consent-based engagement difficult at scale.

MitoQ implemented Tealium’s CDP, supported by SpeakData, to unify first‑party data across touchpoints, enable real‑time personalization and apply AI-driven insights. The rollout doubled shop page visits, lifted Meta campaign CTR by 104%, increased traffic to science pages 2.5x, drove a 200% improvement in D2C profitability in H1 2023 and grew subscription revenue by 86% in year two, with strong digital revenue gains across key markets.

MitoQ

Shaun Price

Head of Customer Acquisition