Case Study: Brand New Day achieves 31% customer growth and higher revenue with Tealium iQ

Brand New Day Drives Revenue with Tag Management

Brand New Day is an Amsterdam-based low-cost, high-service pension provider founded in 2010 with roughly 100,000 customers. The company struggled to launch an affiliate marketing system because tagging was done manually, deployments required specialized knowledge, and marketing was highly dependent on slow IT cycles; Google Tag Manager proved too limited.

In February 2014 Brand New Day implemented Tealium iQ, gaining simpler implementation, flexible tag control, and strong customer support that let marketing make real-time changes without IT. The outcome: reduced IT reliance, pages per session up 45%, average session time down 14%, bounce rate cut from 65% to 40%, and a 31% increase in customers—driving measurable revenue and lead-generation improvements.

Brand New Day