Case Study: Bosch Power Tools achieves 70% newsletter open rate and improved marketing efficiency with Tealium

Bosch Power Tools drills down into data to personalise the user journey and improve marketing efficiencys

Robert Bosch Power Tools, a global leader in power tools, needed to make better use of limited first‑party customer data and break down data siloes to understand users and their preferences—while maintaining strict regional privacy and compliance requirements.

By deploying Tealium AudienceStream to connect website, CRM and advertising touchpoints, Bosch Power Tools built richer, privacy‑compliant user profiles and delivered more personalised marketing. A pilot using dynamic product recommendations in France lifted newsletter open rates to 70%, and combined retargeting and display campaigns generated roughly 7 million impressions and about 1,000 leads to selected dealers in eight weeks.

Bosch

Tillmann Bross

Manager Personalization