Case Study: Ancestry.com boosts marketing velocity and saves 384 hours with Tealium iQ tag management

Ancestry.com Increases Marketing Velocity with Tealium Tag Management

Ancestry.com, the world’s largest online family history resource with roughly 2 million paying subscribers, struggled to move quickly on digital marketing because each vendor tag required a lengthy five-step deployment process that often took weeks and tied up IT resources. Marketing teams couldn’t deploy or fix tags on their own, slowing campaigns and limiting agility.

After adopting the Tealium iQ tag management system, marketers gained a web-based interface and access to 750+ preconfigured vendor integrations, enabling them to deploy and correct tags in minutes. The change allowed Ancestry.com to launch seven tags in one week (versus two the prior year), save an estimated 384 IT hours annually, run 15+ vendor tags sitewide, and make Tealium iQ a cornerstone of their digital operations.

Ancestry