Case Study: Global Auto Finance Company achieves a unified customer view and reduced ad costs with Tealium

Aiming To Unify Data and Marketing, Global Auto Finance Company Builds a Platform That Strengthens User Communication

A global auto finance company that builds B2C and D2C services for a major automotive group—supporting development across ~40 countries with ~300 engineers—needed to increase awareness and usage of a new subscription service while unifying fragmented customer data. Their goals were to create a data analysis function aligned with marketing, maintain contact within limited touchpoints, and resolve slow, batch-driven processes and privacy/consent concerns that led to inconsistent customer views and poor experiences.

They implemented Tealium (iQ, AudienceStream, EventStream, CDP) with an AWS backbone to capture first-party data, enforce consent, and build a real-time single customer view shared across tools and channels. The solution enabled targeted, cross-device communications, improved ad accuracy via direct API integrations, suppressed irrelevant ads to cut costs, and drove higher application rates plus repeat site visits—delivering more personalized marketing and reduced manual processing.