Case Study: Adore Beauty achieves 400% higher engagement and 249% revenue growth with Tealium

Adore Beauty boosts customer engagement by 400% through intelligent data activation

Adore Beauty, Australia’s leading online beauty retailer with over 15,000 products and more than a million annual transactions, sought to replicate the personalised in-store consultation online. Lacking body‑language cues, the company needed to capture and act on real‑time browsing signals to deliver tailored advice and a seamless purchasing journey without compromising customer satisfaction.

Working with Tealium (iQ, EventStream and AudienceStream), Adore Beauty launched behavior‑triggered "Guided Solutions" campaigns that deliver targeted emails, live‑chat prompts and product recommendations based on real‑time intent. The program boosted engagement by 400%, email open rates by 109%, conversions by 17% and average order value by 9%, producing a 27% monthly revenue uplift and a 249% increase in revenue since launch.

Adore Beauty

Dan Ferguson

Chief Marketing Officer