Case Study: Freddie Mac achieves 80% Tier 2 supplier diversity participation with TealBook

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Preview of the Freddie Mac Case Study

How Freddie Mac Achieved Unprecedented Tier 2 Supplier Diversity Program Participation

Freddie Mac, a U.S. housing finance organization with a long-running supplier diversity effort, wanted to expand beyond its successful Tier 1 program by launching a Tier 2 Supplier Diversity Program. To support this next stage, Freddie Mac partnered with TealBook and used its supplier data platform and dashboard capabilities to improve visibility and participation across its supply base.

TealBook helped Freddie Mac build a streamlined, confidential process for requesting Tier 2 spend data from its largest non-diverse suppliers, while also giving suppliers tools to identify their own diverse suppliers. Using quarterly outreach and collection, TealBook enabled Freddie Mac to grow Tier 2 supplier participation from 0% to 80% in just 10 months, with a goal of reaching 100% in 2023.


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