Case Study: Brookings Institution boosts engagement and content performance with Teal Media

Brookings Institution boosts mobile user acquisition 101% with Teal Media

The Brookings Institution, a top think tank, needed to transform its outdated digital presence to better reflect its global leadership. Their challenge was to manage over 100,000 pieces of content and a high publishing cadence while building a flexible site to convert readers into regular attendees and subscribers. They partnered with vendor Teal Media for comprehensive website design and development services.

Teal Media implemented a new website with a custom WordPress backend, a scalable design system, and a robust data dashboard. The solution included a simplified taxonomy, a powerful AI-driven search, and integrated marketing strategies to capture visitor information. The results were significant, including a 101% increase in mobile user acquisition, a 347% rise in events page views, and a 59.8% growth in email subscriptions post-launch.

Brookings Institution