Teague
38 Case Studies
A Teague Case Study
Hawaiian Airlines partnered with design firm Teague to create a new long-haul passenger experience for its incoming fleet of Boeing 787-9 Dreamliners. The challenge was to design a unique and culturally rich interior that authentically reflected Hawaiʻi's natural world, avoiding stereotypes while appealing to both leisure and business travelers.
Teague developed a comprehensive design language inspired by elements that guided Polynesian voyagers, such as stars, water, and wind. The solution included organic motifs, unique floral-patterned seats, Koa wood paneling, and custom Leihōkū Suites with all-aisle access. The result was a masterclass in modern cabin design, earning Hawaiian Airlines the award for Best New Business Class from TheDesignAir in 2023.