Case Study: SM accelerates textbook design decisions with TeaCup Lab's tailored Design Sprint

SM accelerates decision-making with TeaCup Lab using Design Sprints

TeaCup Lab partnered with SM, a major publishing company specializing in educational materials, to help them streamline their complex textbook design process. The client was facing challenges with slow decision-making and sought to implement Google's Design Sprint methodology to improve their workflow and foster innovation across various teams.

The solution from TeaCup Lab involved a tailored approach, first deeply understanding SM's specific context and then adapting the Design Sprint methodology to different use cases within their editorial process. TeaCup Lab also trained SM's team to become self-sufficient Sprint Masters. As a result, SM significantly accelerated decision-making, involved more diverse team members in the creative process, and achieved a genuine, positive impact on their organization.

SM