TCN
8 Case Studies
Case Study: Lee Enterprises improves reader engagement and retention with TCN
A TCN Case Study
How Lee Enterprises increased its revenue & insights and improved active engagement in a subscription-based industry
Lee Enterprises, a major news provider with over 50 markets, required a comprehensive solution to manage and communicate with its 25 million readers. The challenge was to quickly and accurately conduct outreach for its numerous publications while also needing detailed analytics on subscriptions and reader retention. To address this, they turned to TCN's cloud-based contact center solution.
TCN implemented a solution featuring automated calls for grace periods, subscription updates, and credit card declines, which also included an option to connect to a live agent. This optimized agent time and maximized outreach. Furthermore, TCN provided daily reports to analyze reader activity, giving Lee Enterprises valuable insights to make informed decisions and remove the guesswork from audience targeting.
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