Case Study: HORNBACH proves every square meter has creative potential with TBWA Worldwide

Square Meter

The German DIY retailer Hornbach faced a challenge as rising rents and shrinking living spaces made consumers feel they no longer had room for large, ambitious projects. The vendor TBWA Worldwide was tasked with proving that people did not have to give up on their DIY dreams despite having less space.

TBWA Worldwide's solution was to use a single square meter as a symbol and a canvas for creativity, showing that great ideas could fit into even the smallest space. This was executed through a hero film and square-meter artworks from designers across Europe. The campaign resulted in an 8% increase in unaided brand awareness, a 9% increase in brand evaluation, and a 4.1% brand preference score, securing first place in the DIY sector.

Hornbach