Case Study: Budweiser drives fan engagement with TBWA Worldwide’s One Second Ads

One Second Ads

The customer Budweiser, a beer brand, wanted to connect with music fans but faced the challenge of capturing their attention in an age of ad-skipping. The vendor TBWA Worldwide developed a campaign using extremely short ads to overcome this.

TBWA Worldwide's solution was to create one-second ads featuring only a brief moment from famous songs, which were recognizable to true fans. This approach prevented viewers from skipping the ads and engaged them in a social media challenge to identify the tracks. The campaign achieved significant results, including over 68 million impressions in two weeks, 119% more views than the benchmark, and a zero percent ad-skip rate.

Budweiser