Case Study: Sber EAPTEKA unites teams with modern merch by tbtbo brand mastering

SBER EAPTEKA delivers merch to employees within an hour with tbtbo brand mastering

Sber EAPTEKA, a major Russian e-commerce pharmacy, sought to unite its internal teams with modern merchandise. The vendor, tbtbo brand mastering, was engaged to develop a fashion design solution for this internal challenge.

tbtbo brand mastering created a merch series titled “No contraindications” by identifying and using the company's in-house slang as the basis for the prints. The solution included organizing a casting call and photoshoot to produce trial materials for digital channels. This approach successfully allowed the Sber EAPTEKA brand to attract the attention of a new, younger audience that typically does not focus heavily on their health.

SBER EAPTEKA