Case Study: Lemonature builds a fresh, zoomer-friendly soda identity with tbtbo brand mastering

Lemonature builds a playful natural soda identity in 2021 with tbtbo brand mastering

Lemonature, a natural lemonade brand targeting Zoomers, partnered with tbtbo brand mastering to overcome the challenge of combating the "harmful soda" stereotype. The goal was to create a brand identity and packaging that would appeal to a health-conscious young audience and clearly communicate the product's natural, sugar-free advantages.

tbtbo brand mastering developed a warm and friendly visual identity, including a "live" logo with signature eyes to personalize communication. The solution used a vibrant color palette of blue and yellow to represent nature and vitality, with custom typography for each drink flavor. The resulting bright and simple identity successfully differentiated Lemonature from other fizzy drinks, attracting attention to its core idea that a soda can be both natural and delicious.

Lemonature