Case Study: William Standen Co. enhances its website and boosts renovation showcases with tbk Creative

William Standen Co boosts ad performance with tbk Creative and 94% client retention

William Standen Co., an award-winning home renovation company, sought to update its website to better reflect its high-quality craftsmanship and communicate its full range of services beyond its initial kitchen and bath focus. The company partnered with tbk Creative, which was already managing its digital advertising, to enhance the site and improve its return on ad spend.

tbk Creative developed a bespoke WordPress website with a mobile-first design, custom portfolio pages featuring before-and-after sliders, and integrated product pages from Shopify. The solution successfully provided a more elegant user experience, particularly on mobile devices, and better showcased the company's complete service offerings. While specific conversion metrics are not detailed, tbk's efforts were aimed at creating a higher return on ad spend for existing ad campaigns.

William Standen Co