Case Study: Royal Botanical Gardens improves website experience and organic growth with tbk Creative

Royal Botanical Gardens boosts organic traffic nearly 10% with tbk Creative

The Royal Botanical Gardens, a major Canadian botanical garden and registered charity, needed to modernize its slow and difficult-to-navigate website to better attract visitors, members, and donations. They engaged tbk Creative to build a new custom WordPress website that would be aesthetically pleasing, user-friendly, and accessible.

tbk Creative designed and launched a mobile-first WordPress site with near-zero load time, improved navigation features like mega menus, and integrated e-commerce functionality. The new website resulted in a significant improvement in user engagement, including an over 12% increase in average session duration and a 5.5% decrease in bounce rate. It also attracted almost 600,000 new users, with a 10% increase in new users from organic search traffic.

Royal Botanical Gardens