Case Study: PSD Citywide achieves global growth with tbk Creative

PSD Citywide increases organic traffic 64% with tbk Creative

PSD Citywide, Canada's leading provider of enterprise asset management software and consulting, sought to expand into the U.S. market but was hindered by a confusing, outdated brand split across two separate websites. This division damaged their search engine visibility and reduced leads. They partnered with tbk Creative for branding, a custom WordPress website, SEO, and web accessibility services to unify their online presence and support their global growth.

tbk Creative unified the brand by rebranding "PSD" to stand for "People, Services, and Data" and created a single, accessible, and mobile-responsive WordPress website. The solution included strategic copywriting and a user-friendly content library. The new site achieved significant results, including a 72% increase in new users and a 64% increase in organic traffic, successfully positioning PSD Citywide for international expansion.

PSD Citywide