Case Study: Old Oak achieves a modern brand refresh with tbk Creative

Old Oak modernizes its brand with tbk Creative for a 3,000-unit development future

Old Oak, a third-generation family-run real estate developer in Southwestern Ontario, needed to modernize its brand to reflect its expansion into large-scale, luxurious residential projects without losing its established identity. They engaged tbk Creative for a comprehensive rebranding service that included logo creation, market research, and the development of a new creative strategy.

tbk Creative conducted an extensive process involving market research and multiple logo concepts, ultimately delivering a new emblem featuring interlinked golden circles. This design successfully communicated Old Oak's core values of community, strength, and family while presenting a more modern and approachable identity. The client was highly satisfied with the outcome, with their COO stating the rebranding was an "extraordinary and worthwhile endeavour," successfully positioning the three-decade-old company for its future growth.

Old Oak