Case Study: OES achieves a refreshed brand identity with tbk Creative

OES refreshes three business divisions in a 40-year brand update with tbk Creative

tbk Creative partnered with OES, a global leader in the electrical engineering industry for over 40 years. The customer's challenge was to execute a comprehensive brand update across its three distinct business divisions, all while unifying them under the common core message of "quality without exception."

The solution implemented by tbk Creative included a full suite of branding and digital services. These services encompassed new logo design with an animated version, a comprehensive brand guide, core messaging, and a multi-site WordPress implementation with e-commerce and multi-lingual support for each of the three individual brands. As a result, tbk provided OES with a major brand refresh that successfully modernized its identity across all divisions.

OES