Case Study: OE Canada achieves a 159% increase in ROAS with tbk Creative

OE Canada boosts ROAS 159% with tbk Creative

OE Canada, a premier office technology provider, faced a challenge when the pandemic disrupted their historically steady purchase cycles. Their fixed monthly advertising budget was no longer effective, risking lost sales during demand spikes and a low return on ad spend (ROAS) during lulls. They engaged tbk Creative for help in adapting their digital advertising strategy to the new buying behaviours.

tbk Creative implemented a data-driven solution, shifting from a fixed monthly ad budget to a variable one based on historical conversion data and real-time performance. Their strategists proactively adjusted Google Search Ads spending, conserving budget during low-ROAS periods and increasing it when users were more likely to convert. This strategy delivered a 159% increase in ROAS, generated tens of thousands of dollars in revenue, and decreased media spend by over $1,400 in the first quarter.

OE Canada