Case Study: Jiffy Lube boosts revenue with tbk Creative’s Skip the Dealership campaign

Jiffy Lube boosts revenue 10.1% with tbk Creative

The customer, Jiffy Lube, faced a significant challenge during the COVID-19 pandemic as reduced traffic and public health concerns led to fewer vehicles requiring maintenance. The vendor, tbk Creative, was engaged to help communicate the benefits of Jiffy Lube's new touchless services and attract new customers away from dealerships.

tbk Creative developed and executed an integrated advertising campaign called "Skip the Dealership," which highlighted the safety, speed, and convenience of Jiffy Lube. The campaign ran across multiple channels including digital advertising, SEO, social media, and outdoor advertising. The results were substantial, including a 79% year-over-year increase in estimated cars serviced from digital efforts, a 10.1% increase in net sales, and a 46% increase in coupon downloads from Facebook and Instagram.

Jiffy Lube